Follow Up Boss
4.55The benchmark team CRM: fast lead routing, huge integration list and published pricing. No IDX website, and calling is an add-on on Grow.
Lofty
3.65All-in-one CRM, IDX site and AI follow-up. Powerful, but pricing is quote-only and reviewers flag cost and a learning curve.
Verdict by persona
Best-in-class lead routing and integrations, with published pricing.
Bundles the IDX website and AI Sales Agent.
Grow is $58/user/mo billed annually; Lofty is quote-only.
Side by side
| Follow Up Boss | Lofty | |
|---|---|---|
| Our score | 4.55 / 5 | 3.65 / 5 |
| Rank | #1 in Real Estate CRM | #6 in Real Estate CRM |
| Pricing | Grow $69/user/mo ($58 annual); Pro $499/mo for 10 users; Platform $1,000/mo for 30 users. 14-day trial. | Quote only (Agent/Team/Broker/Enterprise). AI Sales Agent add-on: free (10 leads), $60/mo (200), $150/mo, $199/mo team. |
| Best for | Teams buying leads from many sources | Teams wanting CRM plus website in one |
| Skip it if | You want one all-in-one platform with an IDX website included, or you mostly work a small referral sphere and don't need lead routing. | You want published pricing up front, a free trial, or a simple tool you can learn in a day. |
| Features | 5/5 | 5/5 |
| Value | 4/5 | 2/5 |
| Ease of use | 4/5 | 3/5 |
| Reputation | 5/5 | 4/5 |
| Pros | Published, contract-free pricing with 14-day trial · Strong lead routing and 250+ lead-source integrations · Unlimited contacts on all plans | CRM, IDX website and marketing in one · AI Sales Agent with published add-on pricing |
| Cons | No built-in IDX website · Calling costs extra on Grow ($39/user/mo) | No public base pricing; setup fees reported · Steep learning curve; no free trial reported |
| Integrations | Follow Up Boss says it connects to 250+ lead sources and tools, including major portals, IDX website providers, Zapier, Google and iCloud contact sync, and dotloop (via partner integrations). It has an open API and embedded apps. | Lofty integrates with major lead sources and offers its own marketplace of integrations. |
| Pricing notes | 14-day free trial, no contract, unlimited contacts on every plan. Tax extra where applicable. | Setup fees are reported by reviewers. Confirm with sales. |
Pricing
Follow Up Boss
- Grow: $69/user/mo, or $58/user/mo billed annually · 1 user. Calling and texting add-on $39/user/mo ($33 annually).
- Pro: $499/mo, or $416/mo billed annually · Includes 10 users and unlimited calling and texting. Extra users $49/mo ($41 annually).
- Platform: $1,000/mo, or $833/mo billed annually · Includes 30 users. Extra users $20/mo ($17 annually), priority support.
Lofty
- Agent / Team / Broker / Enterprise: See vendor pricing · Quote-only base plans.
- AI Sales Agent add-on: Free for 10 leads; $60/mo (200 leads); $150/mo; $199/mo team · Pricing as published by Lofty.
FAQ
Which is cheaper?
Follow Up Boss publishes prices (Grow $69/user/mo, or $58 annually). Lofty is quote-only, so get a written quote to compare.
Which has a website?
Lofty includes IDX websites. Follow Up Boss connects to the website you choose.
Can I connect AI tools?
Lofty launched an MCP server so AI apps like Claude can read your Lofty data. Follow Up Boss added AI summaries and smart messages.
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