What will my tools cost?

1. Who is this for?

Solo agentTeamProperty manager

Quick start:Solo agent on a budgetGrowing team (about 5 agents)Luxury or listing-focused agentProperty manager, small portfolio (under ~20 units)Property manager, 100+ units

2. Pick your tools

Real Estate CRM

Follow Up BossGrow$69/user/moWise AgentStandard (up to 5 users)$49/moClozePro (monthly)$19.99/user/moIXACT ContactMonthly (1 user)$55/moBrivityQuote onlySee vendor pricingLoftyQuote onlySee vendor pricingRealvolveProfessional (+$199 one-time setup)$79/moReal GeeksBase (2 users) + $500 setup$399/moTop ProducerPro$179/user/moBoldTrail (formerly kvCORE)Quote onlySee vendor pricing

Transaction Management

DotloopPremium$34.99/user/moSkySlopeSuite (brokerage)from $340/moPaperless PipelineFrom (5 transactions)from $69/moLone Wolf TransactQuote onlySee vendor pricingOpen to CloseGrow (1 user)$99/moBoldTrail BackOffice (formerly Brokermint)Quote onlySee vendor pricing

E-Signature

DocuSignReal Estate Starter (annual)$10/user/moLone Wolf AuthentisignQuote onlySee vendor pricingAdobe Acrobat SignQuote onlySee vendor pricingDropbox SignEssentials (annual, 1 sender)$15/moPandaDocStarter (annual)$19/user/mo

Marketing & Social

CanvaPro (US$144/yr)$12/moLaterStarter (annual)from $18.75/moPlacesterAgent Essential$59/moRechatQuote onlySee vendor pricing

AI Assistants

ClaudePro$20/user/moChatGPTPlus$20/user/moGoogle Gemini (Google AI Pro)AI Pro$19.99/user/moPerplexityPro (annual)$17/user/moMicrosoft CopilotMicrosoft 365 Personal$9.99/user/moGrokX Premium$30/user/mo

Listing Media & Virtual Staging

Virtual Staging AIBasic (annual)from $16/moBoxBrownieQuote onlySee vendor pricingMatterportProfessional (monthly)from $108/moRestb.aiQuote onlySee vendor pricing

Productivity & Meeting Notes

Otter.aiPro (annual)$8.33/user/moFathomPremium (monthly)$20/user/mo

Lead Generation

Sierra InteractiveStarter (1 user, prepaid)$299.95/moHomebotSolo + $50 setup$50/moYlopoQuote onlySee vendor pricingCINCQuote onlySee vendor pricingZillow Preferred (formerly Premier Agent)Quote onlySee vendor pricingMarket LeaderQuote onlySee vendor pricingFelloGrowth (monthly)$499/moStructurelyQuote onlySee vendor pricingBoomTownQuote onlySee vendor pricingRealtor.com Connections PlusQuote onlySee vendor pricingVerseQuote onlySee vendor pricing

Property Management

BuildiumEssentialfrom $62/moYardi BreezeResidential$1/unit/mo (min $100)AppFolio Property ManagerQuote onlySee vendor pricingTurboTenantFree plan (paid plans from $12.42/mo)FreeDoorLoopOne (annual)$2.50/unit/mo (min $199)Rent ManagerQuote onlySee vendor pricing