How we make money & how we rank

RealtyToolRank is free to read. We earn money in two ways:

1. Affiliate commissions. Some links on our site are paid links. If you click one and buy or sign up, the company may pay us a commission at no extra cost to you. Buttons that carry an affiliate link are marked Paid link.
2. Sponsored placements. Companies can pay for a spot that's clearly labelled Sponsored. Sponsored spots sit apart from our rankings and never change a tool's score or rank. See Advertise.

What money never buys: a higher score, a better rank, a review, removal of criticism, or a spot on a "Best" list. We rank tools with no affiliate program exactly the same way as tools that have one, and some of our top picks pay us nothing.

How we rank

Each tool is scored 1–5 on four criteria, which are weighted into an overall score out of 5. Tools are ranked by that score within their category.

• Features for agents and property managers, 35%: how well it covers real estate work like leads, forms, listings, compliance and rent.
• Pricing value, 25%: cost for the feature set, and how open the pricing is. Quote-only pricing scores lower.
• Ease of use, 20%: setup effort, learning curve and contract terms.
• Review reputation, 20%: standing in reputable reviews and on user-review sites.

We work from vendor documentation, public pricing pages and public user feedback. Scores are editorial judgments. We update them when products or prices change, and every review shows when it was last updated. If a vendor gives us free access to test a product, that review will say so. More detail is on our methodology page.

Questions or corrections: [email protected].

See also: Privacy policy · Terms of use