Follow Up Boss
4.55The benchmark team CRM: fast lead routing, huge integration list and published pricing. No IDX website, and calling is an add-on on Grow.
Wise Agent
4.25The best value CRM for solo agents: flat price, transaction tracking and 24/7 support. Interface is dated next to newer tools.
Verdict by persona
Solo agent on a budgetPick Wise Agent
$49/mo for up to 5 users on a shared login.
Team with paid leadsPick Follow Up Boss
Lead routing, calling and integrations built for volume.
Agent who wants transaction tools in the CRMPick Wise Agent
Wise Agent includes transaction features at its low price.
Side by side
| Follow Up Boss | Wise Agent | |
|---|---|---|
| Our score | 4.55 / 5 | 4.25 / 5 |
| Rank | #1 in Real Estate CRM | #2 in Real Estate CRM |
| Pricing | Grow $69/user/mo ($58 annual); Pro $499/mo for 10 users; Platform $1,000/mo for 30 users. 14-day trial. | $49/mo or $499/yr (up to 5 users, shared login); CRM + WiseSocial $69/mo. 14-day trial. |
| Best for | Teams buying leads from many sources | Solo agents and small teams on a budget |
| Skip it if | You want one all-in-one platform with an IDX website included, or you mostly work a small referral sphere and don't need lead routing. | You want a modern, polished interface, separate logins for every teammate, or advanced team lead routing. |
| Features | 5/5 | 4/5 |
| Value | 4/5 | 5/5 |
| Ease of use | 4/5 | 4/5 |
| Reputation | 5/5 | 4/5 |
| Pros | Published, contract-free pricing with 14-day trial · Strong lead routing and 250+ lead-source integrations · Unlimited contacts on all plans | Flat $49/mo covers up to 5 team members · Built-in transaction management and 24/7 live support · Month-to-month, no setup fee |
| Cons | No built-in IDX website · Calling costs extra on Grow ($39/user/mo) | Shared login for included team members · Dated interface |
| Integrations | Follow Up Boss says it connects to 250+ lead sources and tools, including major portals, IDX website providers, Zapier, Google and iCloud contact sync, and dotloop (via partner integrations). It has an open API and embedded apps. | Wise Agent connects to common lead sources and real estate tools, and offers Zapier for anything else. |
| Pricing notes | 14-day free trial, no contract, unlimited contacts on every plan. Tax extra where applicable. | Month-to-month, no setup fee. |
Pricing
Follow Up Boss
- Grow: $69/user/mo, or $58/user/mo billed annually · 1 user. Calling and texting add-on $39/user/mo ($33 annually).
- Pro: $499/mo, or $416/mo billed annually · Includes 10 users and unlimited calling and texting. Extra users $49/mo ($41 annually).
- Platform: $1,000/mo, or $833/mo billed annually · Includes 30 users. Extra users $20/mo ($17 annually), priority support.
Wise Agent
- CRM: $49/mo or $499/yr · Up to 5 team members on a shared login, 14-day trial.
- CRM + WiseSocial: $69/mo · Adds social media content and posting.
FAQ
How much cheaper is Wise Agent?
Wise Agent is $49/mo or $499/yr. Follow Up Boss Grow is $69/user/mo ($58 annually).
Which is easier?
Both are easy. Follow Up Boss is more polished; Wise Agent is simpler.
Does Wise Agent work for teams?
Yes, up to 5 users share a login on the base plan.
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