Virtual staging: the rules

Virtual staging adds furniture to photos of empty rooms. It's cheap and fast, but buyers must not be misled.

Step by step

1. Pick a tool

   AI tools like Virtual Staging AI start at $16/mo billed annually; BoxBrownie charges US$30 per hand-edited image.

2. Stage, don't change

   Add furniture and decor. Don't hide defects, change views or alter the structure.

3. Label it

   Mark photos as "virtually staged" and follow your MLS rules.

4. Show the original

   Many agents include the empty-room photo too.

Write a rental listing for [ADDRESS] using only these facts: [BEDS, BATHS, RENT, DEPOSIT, UTILITIES, PET POLICY, PARKING, LAUNDRY, AVAILABLE DATE, SCREENING CRITERIA].
Under 200 words. Describe the unit and amenities. State screening criteria neutrally and equally. Don't describe ideal tenants.

Good to know

• Check your MLS's photo rules before you upload.
• Never virtually remove permanent issues like cracks or stains.

Recommended tools

Virtual Staging AIBasic $16/mo (6 photos, annual) to Enterprise $79/mo (150 photos, annual); monthly: see vendor pricing.

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BoxBrownieVirtual staging US$30/image; image enhancement US$2; day to dusk US$5; item removal US$10.

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