use case

Nearly half of Realtors now use AI every week. Here's what they use it for

NAR's 2026 Technology Report found that 23% of agents use AI daily and 25% weekly. Among AI users, the top job is writing listing descriptions (75%), followed by social posts (56%) and emails and follow-ups (52%). ChatGPT leads (91% of AI users), followed by Gemini (42%), Copilot (27%) and Claude (25%).

Why it matters for agents

If you're not using AI for listing copy and follow-ups yet, most of your competitors are. These three tasks are the easiest place to start.

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