What the research says
of Realtors use AI daily (23%) or weekly (25%).
of agents who use AI use it to write listing descriptions. 56% use it for social posts and 52% for emails and follow-ups.
of Realtors say AI has had a positive effect on their business.
of Realtors say saving time is their main reason for adopting new technology, up from 66% a year earlier.
of property management companies used AI in 2025, up from 20% in 2024. Only 8% had fully automated any process.
of property management professionals use AI in their roles, up 29% year over year (survey of 1,617 U.S. PM professionals).
The property management figures come from Buildium and AppFolio, which sell PM software. We cite them because they're the largest published industry surveys, so read them with that in mind.
What it looks like in a normal day
Illustrative examples, not measured results. Your time savings will vary.
Listing description
Stare at a blank page, rewrite three times, check the character count.
Paste the verified facts into a facts-only prompt, pick the best of three drafts, then edit and check Fair Housing.
After a showing
Type notes from memory that night; follow-ups slip.
Record a voice memo in the car; AI turns it into notes, tasks and a follow-up text you review.
Seller disclosure
Read 20 pages hunting for issues.
AI lists every flagged item with quotes and questions to ask; you read the full document with that map.
Maintenance request (PM)
Read, decide urgency, ask for photos, type a reply, repeat 30 times.
AI classifies urgency, lists missing info and drafts the reply; you approve and send.
Three honest caveats
- AI makes things up. Give it facts and review everything before you send it.
- You're still responsible. Fair Housing, advertising rules and client privacy apply to AI output too.
- Start small. One task a week beats ten tools you never open.